Vocational Training

deust acss

Academic Director: Anne-Laure TARDY

The DEUST in Sports Services Management and Marketing is a short, versatile two-year program (Level 5 certification) designed to quickly prepare students for the workforce.

Holders of the DEUST ACSS degree supervise and lead sports and recreational activities, ensuring the safety of participants and bystanders. They are involved in the administrative and financial management of a sports organization, as well as in the business aspects related to marketing and promoting sports products or a brand. Capable of launching a club project, they know how to solicit partners and organize a sporting event.

The Benefits of the Training Program

  • Working in the sports industry
  • Participate in and supervise a variety of sports activities (8 to 10 hours per week)
  • Acquire specific skills: management and communication, sports marketing, sports activities and event planning, sales, and negotiation

Who is this training course intended for?

As an undergraduate program, the DEUST ACSS is designed for high school graduates and students changing their major.

Training Programs

further education

  • Professional Bachelor's Degrees
  • Bachelor's Degree in Sports Science and Sports Management

Appendices

Teaching and Assessment Models/MCC/Competency Blocks

Miscellaneous

deust agaps (football major)

Academic Director: Hervé GAUTIER

The DEUST in Recreation and Management of Physical and Sports Activities (Level 5 certification) with a specialization in soccer prepares students for careers in coaching, recreation, communications, management, and sports—particularly soccer—within nonprofit or private organizations.


This program trains professionals in the management and development of sectors essential to soccer operations within a professional organization:

  • Administrative Development
  • Structural Development (Accounting, Administration, Management)•
  • Optimization/development of technical resources (training, planning, scheduling).


The core courses focus on physical conditioning, coaching, administration, management, accounting, and the supervision of sports specialties in the service sector—specifically, services related to sports activities.

training programs

appendices

Teaching and Assessment Models/MCC/Competency Blocks

Communication

GDOSS Professional Bachelor's Degree

Academic Director: Julien VIDAL

Overview & Objectives

The GDOSSL Professional Bachelor’s Degree (Level 6 certification) is designed to bridge the gap between the university and the professional world, and more specifically to equip enrolled students with knowledge of the public and private sectors of sports management in France and Europe.

This initiative is a priority based on the following observations:

  • Difficulty recruiting candidates capable of marketing sports products and services,
  • A certain lack of understanding—or even a divide—between the public and private spheres of sports, which needs to be reduced,
  • The gap to be bridged between initial and continuing education,
  • The dynamism of sports marketers in Occitanie, built on a strong history of athletic excellence, sports for all, and outdoor sports,
  • The first initiatives to build bridges between nonprofit organizations, businesses, and local governments (financial ties, business creation and incubators, structural mechanisms, support programs, and calls for proposals, etc.) that must be supported,
  • The existence of shared expertise in sports marketing to modernize and optimize the management of sports organizations
  • Knowledge of the nonprofit sector, both in terms of management and in leading sports sessions
  • Pedagogical and didactic knowledge related to teaching, with a focus on managing a group during physical education classes.

Ongoing monitoring of the work carried out by students during and between the various on-campus sessions is a pedagogical priority in this program. The 600-hour requirement in a professional setting—whether in the form of an internship, employment, or entrepreneurship—serves as the context in which the targeted skills are developed, consolidated, and certified. It encompasses several dimensions:

  • Organizational Management: knowledge of the management and organization of a company or nonprofit organization, articles of incorporation, financial management, analysis, budgeting, and cost control.
  • Event Management: Project methodology, development of specifications, partnerships, communication, economic impact.
  • Marketing Applied to Sports, Physical Activities, and Recreation: the market, prospects, commercial products, sales, and market economics applied to sports.

Skills Gained & Career Opportunities

This degree will enable students to develop the following skills:

  • Marketing of sports products and services aimed at working with retailers of sporting goods, as well as associations and companies in the events and sports industries.
  • To identify the various stakeholders in the field of sports organization management (institutions, professionals) and the nature of their practices and operations.
  • Initiatives for the effective transformation of sports marketing and management.
  • To supervise participants (of all ages and backgrounds) during physical activity or sports sessions.

Through this program, participants can pursue the following goals: to develop basic skills in regional sports marketing that will help them, on the one hand, advance their professional careers and, on the other hand, pursue a specialization in sports marketing and management at the master’s level.

Academic and Career Guidance

  • Further Education: Business School, Master’s in Sports Marketing
  • Private sector: gym manager, sports association development manager, communications manager/assistant, administrative and sales assistant, sales representative for a sports brand
  • Public Sector: Education
  • Professional sports: athlete.

Training Programs

appendices

Communication

Teaching and Assessment Models/MCC/Competency Blocks