Vocational Training

Academic Director: Anne-Laure TARDY

The DEUST in Sports Services Management and Marketing is a short, versatile two-year program (Level 5 certification) designed to quickly prepare students for the workforce.

Holders of the DEUST ACSS degree supervise and lead sports and recreational activities, ensuring the safety of participants and bystanders. They are involved in the administrative and financial management of a sports organization, as well as in the business aspects related to marketing and promoting sports products or a brand. Capable of launching a club project, they know how to approach potential partners and organize a sporting event.

The Benefits of the Training Program

• Working in the sports industry
• Participate in and supervise a variety of sports activities (8 to 10 hours per week)
• Acquire specific skills: management and communication, sports marketing, sports programming and event management, sales, and negotiation

Who is this training course intended for?

As an undergraduate program, the DEUST ACSS is intended for high school graduates and students changing their field of study

Training Programs

• Initial Training
• Continuing Education: Registration Procedures and Information from the UM Continuing Education Office
• Apprenticeship/work-study programs for all vocational degree programs (DEUST, Professional Bachelor's Degree)

further education

• Professional Bachelor's Degrees
• Bachelor's Degree in Sports Science and Sports Management

Appendices

• Website

Teaching and Assessment Models/MCC/Competency Blocks

Miscellaneous

Academic Director: Hervé GAUTIER

The DEUST in Recreation and Management of Physical and Sports Activities (Level 5 certification), with a specialization in soccer, prepares students for careers in coaching, recreation, communications, management, and sports—and more specifically, soccer—within nonprofit or private organizations.

This program trains professionals in the management and development of sectors essential to the soccer industry within a professional training organization:

• Administrative Development
• Structural Development (Accounting, Administration, Management)•
• Optimization/development of technical resources (training, planning, scheduling).

The main subjects covered include physical conditioning, coaching, administration, management, accounting, and the supervision of specialized sports in the service sector—particularly services related to sports activities.

training programs

• Initial Training
• Continuing Education: Registration Procedures and Information from the UM Continuing Education Office
• Apprenticeship/work-study programs for all vocational degree programs (DEUST, Professional Bachelor's Degree)

appendices

Teaching and Assessment Models/MCC/Competency Blocks

Communication

Academic Director: Julien VIDAL

Overview & Objectives

The GDOSSL Professional Bachelor’s Degree (Level 6 certification) is designed to bridge the gap between the university and the professional world, and more specifically to equip enrolled students with knowledge of the public and private sectors of sports management in France and Europe

This initiative is a priority based on the following observations:

• Difficulty recruiting candidates capable of marketing sports products and services,
• A certain lack of understanding—or even a divide that needs to be bridged—between the public and private spheres of sports,
• The gap to be bridged between initial and continuing education,
• The dynamism of sports marketers in Occitanie, built on a strong history of athletic excellence, sports for all, and outdoor sports,
• The first initiatives to build bridges between nonprofit organizations, businesses, and local governments (financial ties, business creation and incubators, structural mechanisms, support programs, and calls for proposals, etc.) that must be supported,
• The existence of shared expertise in sports marketing to modernize and optimize the management of sports organizations
• Knowledge of the nonprofit sector, both in terms of management and in leading sports sessions
• Pedagogical and instructional knowledge related to managing a group during physical education classes.

Ongoing monitoring of the work carried out by students during and between the various on-campus sessions is a key educational priority in this program. The 600-hour requirement in a professional setting—whether through an internship, paid employment, or entrepreneurship—serves as the context in which the targeted skills are developed, consolidated, and certified. It encompasses several dimensions:

• Organizational Management: knowledge of the management and organization of a company or association, articles of incorporation, financial management, analysis, budgeting, and cost control.
• Event Management: project methodology, development of specifications, partnerships, communication, economic impact.
• Marketing Applied to Sports, Physical Activities, and Leisure: the market, prospects, commercial products, sales, and market economics applied to sports.

Skills Gained & Career Opportunities

This degree will enable students to develop the following skills:

• Marketing of sports products and services aimed at working with sports equipment retailers, associations, and companies in the events and sports sectors.
• To identify the various stakeholders in the field of sports organization management (institutions, professionals) and the nature of their practices and operations.
• Initiatives for the effective transformation of sports marketing and management.
• To supervise participants (of all ages and backgrounds) during physical activity or sports sessions.

Through this program, interns can pursue the following goals: to develop basic skills in regional sports marketing that will help them, on the one hand, advance their professional careers and, on the other hand, pursue a specialization in sports marketing and management at the master’s level.

Academic and Career Guidance

• Further Education: Business School, Master’s in Sports Marketing
• Private sector: gym manager, sports association development manager, communications manager/assistant, administrative and sales assistant, sales representative for a sports brand
• Public Sector: Education
• Professional sports: athlete.

Training Programs

• Initial Training
• Continuing Education: Registration Procedures and Information from the UM Continuing Education Office
• Apprenticeship/work-study programs for all vocational degree programs (DEUST, Professional Bachelor's Degree)

appendices

Communication

• Sports Management Department Web Page

Teaching and Assessment Models/MCC/Competency Blocks